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Meet Omorfia Group MD & CEO

Faris Suhail Al Yabhouni

Faris Suhail Al Yabhouni is Omorfia Group MD and CEO since October 2021. The holding company houses UAE’s leading consumer and B2B brands including beauty giants Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa, Fisio, Juice Beauty, Sisters Beauty Lounge, 1847, N.Bar, LVL Wellbeing App and Creative Beauty Source.

With more than two decades of entrepreneurial and corporate governance experience in the beauty industry; Faris’ inspirational leadership has resulted in a yearly expansion of Omorfia, which currently owns 131 branches and offers 5,000+ beauty products. Previously, Faris led the operations at Creative Beauty Source and founded Tips and Toes in 2006 which was soon followed by Jazz Lounge.

Faris is a holder of a bachelor’s degree from Lewis & Clark College, in the USA and a master’s degree in finance from the University of Westminster, in the UK. He worked for the UAE Government as a Director-General between 1999 and 2006.

STRATEGIC PARTNER & SHAREHOLDER

MULTIPLY Group

Multiply Group invests in and operates businesses around the globe where they see the opportunity to catalyse profitable growth.
As a major shareholder, Multiply Group is able to accelerate Omorfia's growth through MG wellness (an integral part of Multiply Group of companies) and subsidiary of local investment giant, IHC.

This strategic partnership will heavily accelerate Omorfia's growth regionally and scale the business.

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