Skip to main content

REDEFINING BEAUTY, ELEVATING EXPERIENCES

Omorfia Group, the flagship beauty entity within the Abu Dhabi-based investment firm Multiply Group, represents a collection of locally nurtured brands deeply ingrained in the UAE’s vibrant landscape, positioning itself as a strong regional and potential global player in the beauty and wellness industry. Among its esteemed portfolio are household names such as Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa, Fisio, Juice Beauty, Creative Beauty Source, N.BAR, 1847 Grooming for Men, Sisters Beauty Lounge, Jetset Hair Salon & Wellbe Trading. These brands symbolize the essence of homegrown innovation, catering to the diverse beauty needs of UAE residents. The group’s strategic focus on consumer-centric enterprises underscores its commitment to nurturing high-growth businesses within the local community, leveraging their inherent purchasing power. Notably, Omorfia Group’s resilience and adaptability shine through its ability to seize emerging opportunities and continuously redefine the customer experience. With a robust presence in the UAE and ambitions extending beyond regional borders, Omorfia Group is poised to become a significant player on the global stage of the beauty and wellness industry.

Learn More

30

Years of Experience

10

Brands

3500

Employees

500,000

Returning Clients

131

Locations

40

Nationalities

TODAY FOR TOMORROW

Through continuous innovation and research, we endeavor to offer cutting-edge treatments and products that prioritize quality, safety, and sustainability. Embracing our responsibility to the community and the environment, we pledge to operate ethically, reducing our ecological footprint while supporting local artisans and sustainable practices.

LEARN MORE

LIFE AT OMORFIA

Joining Omorfia means becoming part of an academy of talents and crafting together a future that is more sustainable, creative and inclusive.

DISCOVER MORE